Schedule
Keynote: Microsoft Customer Advisory Team (CAT)
Fabric’s Latest Magic – What’s New and What’s Next!
Lars Andersen – Microsoft – Senior Program Manager
In this Keynote we will cover the latest innovations in Microsoft Fabric and talk about a few exciting, upcoming features.
ASE
Three Shifts in Twelve Months: Building an AI-Ready Data Platform at Ase
Rasmus Pedersen, Director, ASE
In twelve months, Ase’s data platform moved through three shifts, each driven less by our own roadmap, and more by how fast the underlying technology itself was moving in the span of Fabric being introduced, to AI reshaping the nature of development. We didn’t get to fully absorb one shift before the next arrived, and we’re still not done absorbing them.
This talk walks through why we chose to rebuild rather than patch, what Fabric specifically solved for our context, and what the transformation has asked of the people doing the work – including what’s gone well and what hasn’t, from a point still mid-journey rather than looking back on a finished story. We’ll end where we started, with a question we haven’t settled ourselves: What does “AI-ready” actually mean?
Blue Water Shpping
A Hybrid Approach to Microsoft Fabric
Jeppe Thyssen Andresen, Senior Data Engineer, Blue Water Shipping & Jesper Ravnborg Nissen, Global Senior Manager, Blue Water Shipping
In this talk, we’ll share why and how Blue Water Shipping is taking a gradual approach of combining Hyperscale SQL and Fabric, and what that looks like in practice.
We’ll cover the architectural choices we’ve made, what works well, and where we still see gaps on the way to our target lakehouse architecture.
Carlsberg
Building Growth Intelligence at Scale: How Carlsberg is Transforming Marketing with Microsoft Fabric
Kiran Muraleedharan – Head of Data Strategy & Innovation; Serkan Bulut, Senior Manager, Insights & Analytics; Harsh Taneja, AI Lead, Insights & Analytics
How do you turn fragmented marketing, consumer, and commercial data into actionable brand growth decisions?
Join Carlsberg as we share how we leveraged Microsoft Fabric, AI, and agentic experiences to build HOPPY Analytics, a unified marketing intelligence platform. Learn how trusted data, a common growth framework, and AI-powered agents help marketers move beyond dashboards to faster insights, smarter decisions, and accelerated brand growth.
PFA
PFA Pension’s data journey – from on-prem to cloud data platform
Kim Tutein, Director, PFA; Christian Bøhlke, Executive Director, PFA
PFA Pension’s data journey – from on-prem to cloud data platform
How do you transform an investment organization’s data platform from on-premises infrastructure into a modern cloud ecosystem? At PFA Pension, our journey has taken us through Microsoft Synapse and into Microsoft Fabric. Join us for practical lessons learned, key architectural decisions, and a look at where we are today.
